Our unapologetic mission is to change the running industry for the better; one runner, one garment at a time. Through more sustainable, more conscious, premium performance product innovations and practices. Why? Because it’s time for runners who take so much joy from our natural environment, to give back. Because it’s time for running to give a fck.
For un-sanctioned™ #greenperforming is not simply a hashtag. It’s not even a question. It’s simply the only solution in moving the sports apparel industry forward in a more responsible and conscious way that puts planet and people first. That’s why we partnered with M.I.T.I Spa to develop 100% recycled performance polyester fabrics made from plastic bottles. Non-exclusive innovations that are also made readily-available for others brands to incorporate into their collections, because change cannot come from one small brand trying to do better, alone.