It all began in 2013. On April 24, the Rana Plaza collapsed in Dhaka, in Bangladesh, an eight-storey commercial building that houses non-compliant factories, where over 5,000 people work in the production of low-cost clothing for various fashion chains. A huge tragedy, which caused more than 1,100 deaths and 2,500 injuries, which today is remembered as one of the greatest industrial disasters of our time.
Thus, in response to this tragic event, Fashion Revolution was born, an internationally active non-profit movement which has since then promoted ethical and sustainable fashion, committing itself to “revolutionizing” the sector by making its stakeholders aware – from companies to final consumers – on the the importance of producing clothes while always preserving man and the environment, fighting the exploitation of human rights and the climate crisis. So that there is no longer another Rana Plaza anywhere in the world and that fashion can become safer, more transparent and greener, day after day.
“We believe that no one should die for fashion and that’s why we need a fashion revolution”. Fashion Revolution
Why a Fashion Revolution
“Who made my clothes?” asks Fashion Revolution. It seems like a simple question, but it’s not. Because behind a brand, behind a garment, there is a long journey made up of numerous industrial processes, often managed in poor Countries and by the intensive and unprotected work of many people. A complex supply chain, through which the clothes reach the shops and the final consumer, bringing with them a unique story, which must be known and told if we want to counter the negative effects of fast fashion on man and on our planet.
This is where the Fashion Revolution Manifesto and its mission start: building the foundations for creating a more sustainable fashion industry, able of respecting human rights and the environment at all stages of the production cycle, giving life to a transversal and transnational network.
So, “Who made my clothes”? Anyone who joins Fashion Revolution knows that to build a better future it is essential to understand what is behind a garment, where it comes from, how it is produced and with what materials. To grow a fashion sector where people don’t die in the workplace and always receive a fair wage, where companies conserve and don’t damage the territory, where small and big brands don’t exploit natural resources and animals, trying to reduce the impact of their own production, where brands sell garments that are never harmful to the wearer, limiting pollution and waste.
What is Fashion Revolution Week
From 2013 to today, the Fashion Revolution organization has begun to operate with local offices in various Countries, trying to stimulate the interest and attention of the general public on the importance of common themes, from work ethics to respect for environment and people, through initiatives and communication campaigns that have taken the hashtag #whomademycothes around the world.
Furthermore, since 2013, Fashion Revolution has organized with its local branches the Fashion Revolution Week which takes place every year in the week that coincides with April 24, the anniversary of the Rana Plaza disaster in Bangladesh, to remember what happened and how important it is take action and collaborate to change the fashion industry for the better. With an important goal: first of all, to transform the way each of us sees fashion, trying to do our part every day to be able to implement and defend a more conscious, sustainable and ethical lifestyle and consumption.
How Greenperforming joins the Fashion Revolution
If the Fashion Revolution movement fights to give life to a fairer and greener fashion industry, the projects and values of Greenperforming are also born from the same need for improvement and change.
Because we are aware that encouraging a new way of producing and consuming goods and resources, even in the textile and fashion sector, is the only way to start protecting the planet and our future from the consequences of pollution and climate change . But above all, we are convinced that sustainability must become the common thread of all our actions and a goal to strive for, every day, all together.
Greenperforming, with its Manifesto, joins the mission and objectives of the Fashion Revolution trying to do its part to contribute to the victory of this global revolution.