What if to reduce the rise in temperatures of our planet it was enough to create fabrics and clothing in a more sustainable way? The textile industry is one of the major contributors to “global warming”, to which it contributes with production processes that consume large amounts of energy and raw materials, introducing into nature scraps and waste that are increasingly difficult to dispose of.
According to an analysis by the Ellen MacArthur Foundation, greenhouse gas emissions that currently derive from textile production are equal to 1.2 billion tons per year and by 2050 it is estimated that they could represent more than a quarter of emissions. global CO2. A catastrophic result if we consider that in the world the sale of clothing is constantly growing, driven above all by emerging markets such as Asia and Africa, and that in the next 30 years it could reach a production of 160 million tons of leaders, or more than three times that of today. What, then, could be the way to go in this sector to protect the environment and the health of those who live there?
Revolutionize the system of production and consumption
In the last two years, the demonstrations in the streets promoted by Greta Thunberg with her Friday for future and by the Extinction Rebellion movement have dragged the attention of public opinion to the environmental problems caused by global warming in an ever more incisive way. However, the forced slowdown of the world economy caused by the Covid-19 pandemic at the beginning of 2020 has also helped the environment. The industry – even the textile industry – has suffered enormous losses, but the planet has breathed a sigh of relief.
What in many respects might seem like a catastrophe has proved to be an opportunity to reflect on and an opportunity to “restart” in a new way. This is why, in addition to reinventing strategies to revive the fashion sector and meet the needs of consumers, the time has perhaps come to drastically rethink processes and products, not only with the aim of offering the market garments more suited to the needs of months to come, but above all more sustainable textiles that respect the resources needed to make them.
Today there are many choices offered by Green Textile: the use of renewable sources, the recycling and reuse of discarded clothes, the choice of organic or synthetic raw materials of first quality, but also the use of production processes with low social impact. and environmental. But what is needed to make each of these possibilities truly effective and easily feasible is perhaps, first of all, a radical change of mentality that marries a new approach to production and consumption.
A sustainable fashion to save the planet
Making eco-friendly clothes means designing them in an innovative way, different from the past, experimenting with new production methods and high-tech solutions, especially when it comes to working synthetic fibers, which are often preferred by brands for high technical performances that guarantee particular items of clothing. A valuable choice consists, for example, on the use of synthetic textiles capable of degrading more easily in the environment and in a completely non-toxic way for humans, or the use of 100% recycled fibers, produced with sustainable dyeing and finishing processes and with low energy consumption. And so on.
But this is only the beginning. The real revolution comes above all from the sustainable way in which you choose to experience fashion, whether it is street style or sport wear. Every action to protect the environment becomes more incisive if we are able to promote new business models, able to make the market perceive a suit not as a disposable item, which feeds the vicious circle of the so-called Fast Fashion, but as a high quality good, manufactured to be durable and to tell the lifestyle of the wearer, without having to give up the high performance or comfort for which it is chosen.
To make the textile system more sustainable by minimizing its negative impacts it is therefore necessary to deeply transform the textile industry, initiating a change in its economic system. A choice that involves an unprecedented social and ethical commitment, based on collaboration between brands and manufacturers, on technological innovation and creative sharing. An approach based on a circular economy model would in fact become more effective if supported by awareness-raising actions aimed at giving rise to new trends and fashions, stimulating the acceptance and participatory involvement of the consumer.
The philosophy of Greenperforming starts right here: from the union between the passion for green fashion and the search for high textile performance.
From the environmental sustainability of the fibers that are used to produce each garment, to the responsible use of new technological and process solutions. From the collaboration of the supply chain to a shared planning among the various actors that animate this sector.
Here you will find our Manifesto.